Noted writer, filmmaker and adventurer, six-time grantee of the National Geographic Expeditions Council as well as one of National Geographic Society’s “Ocean Heroes”, Jon Bowermaster is an official supporter of Josefin Liljeqvist’s quest to strengthen global animal protection.

The term planet-keeper is kept for the few, living as they learn, making the planet a better place. Adam is definitely one of them and he has become the face of the green shift in contemporary Swedish society. He represents a holistic perspective of farming, respecting the soil, crops, and animals as part of a larger planetary context that he is a caretaker of for generations to come.

A key figure in menswear fashion, Konrad Olsson is the founder of the magazine and platform Scandinavian Mind. Having worked in fashion media for a long time with various magazines and journals, he is now the founder of an infrastructure connecting Scandinavian brands and minds with an international audience.

Erik Gederberg is Scandinavia’s foremost influencer when it comes to men’s shoes. Known for his impeccable sense of style and deep knowledge of men’s shoes, he is the perfect ambassador for Josefin Liljeqvist.