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Polar Bears

Take Action

Join us in making a real difference. Spend just 30 seconds advocating for lasting, positive change in the lives of animals around the world. Find a cause that speaks to your heart and be part of the solution right now. Your voice matters, and together, we can create a brighter future for animals globally

Jon Bowermaster for Josefin Liljeqvist

Jon Bowermaster

Noted writer, filmmaker and adventurer, six-time grantee of the National Geographic Expeditions Council as well as one of National Geographic Society’s “Ocean Heroes”, Jon Bowermaster is an official supporter of Josefin Liljeqvist’s quest to strengthen global animal protection.

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Adam Arnesson for Josefin Liljeqvist

Adam Arnesson

The term planet-keeper is kept for the few, living as they learn, making the planet a better place. Adam is definitely one of them and he has become the face of the green shift in contemporary Swedish society. He represents a holistic perspective of farming, respecting the soil, crops, and animals as part of a larger planetary context that he is a caretaker of for generations to come.

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Konrad Olsson for Josefin Liljeqvist by Tobias Regell

Konrad Olsson

A key figure in menswear fashion, Konrad Olsson is the founder of the magazine and platform Scandinavian Mind. Having worked in fashion media for a long time with various magazines and journals, he is now the founder of an infrastructure connecting Scandinavian brands and minds with an international audience.

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Erik Gederberg for Josefin Liljeqvist

Erik Gederberg

Erik Gederberg is Scandinavia’s foremost influencer when it comes to men’s shoes. Known for his impeccable sense of style and deep knowledge of men’s shoes, he is the perfect ambassador for Josefin Liljeqvist.

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"If you want to go fast, go alone. If you want to go far, go together" - African proverb.

With a foundation of driving positive change and transformation for animal protection worldwide, we have teamed up with remarkable individuals who embody the heart and soul of our brand. What's even more remarkable is that they all are goodwill ambassadors or changemakers, as we choose to call them, allowing our mission to reach broader audiences because they long for the same change. We are eternally grateful for them accelerating our mission using their platforms and communities, and we hope they inspire you as much as they inspire us.

Bear Nap

Meet our changemakers

Discover the heart and soul of our remarkable goodwill ambassadors driving impactful change

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