Our values
We believe in a compassionate and empathy-based approach to our planet and the natural world with a focus on animal protection, ideals that our business is pushing forward in its purpose to be a force of good and positive impact.
Welcome to explore our A-Z alphabet, uncovering our values.
A
is for Animal Protection
B
is for Beauty
C
is for Creativity
D
is for Diversity & Inclusivity
E
is for Entrepreneurship
F
is for Force of Good
G
is for Genuine
H
is for Hope
I
is for Innovative
A-Z
J
is for Joyful
K
is for Kindness
L
is for Lagom
M
is for Mastery
N
is for Nature
O
is for Openness
P
is for Positive Impact
Q
is for Quality
R
is for Responsibility
S
is for Soul
T
is for Trust
U
is for Unbiased
V
is for Visionary
W
is for Wabi-Sabi
X
is for X-factor
Y
is for Young at Heart
Z
is for Zen
From A to Z: Our values at Josefin Liljeqvist
Exploring the fundamental principles that drive our commitment to sustainability, animal protection, and artistic freedom