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Our values

We believe in a compassionate and empathy-based approach to our planet and the natural world with a focus on animal protection, ideals that our business is pushing forward in its purpose to be a force of good and positive impact.

Welcome to explore our A-Z alphabet, uncovering our values.

A

is for Animal Protection

B

is for Beauty

C

is for Creativity

D

is for Diversity & Inclusivity

E

is for Entrepreneurship

F

is for Force of Good

G

is for Genuine

H

is for Hope

I

is for Innovative

A-Z

J

is for Joyful

K

is for Kindness

L

is for Lagom

M

is for Mastery

N

is for Nature

O

is for Openness

P

is for Positive Impact

Q

is for Quality

R

is for Responsibility

S

is for Soul

T

is for Trust

U

is for Unbiased

V

is for Visionary

W

is for Wabi-Sabi

X

is for X-factor

Y

is for Young at Heart

Z

is for Zen

The Linné Suit by Josefin Liljeqvist.JPG

From A to Z: Our values at Josefin Liljeqvist

Exploring the fundamental principles that drive our commitment to sustainability, animal protection, and artistic freedom

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