Driven by change
Redefining the future through purposeful innovation
Change requires us to think differently. Our mission is to tackle the significant challenge of accelerating and improving animal protection. To achieve this, we embrace a multifaceted approach that unites sustainable agriculture with sustainable fashion, creating a circular global economy. This is our Ecosystem of Impact— our why and designsystem to accelerate global animal protection. Starting with our own brand and then going beyond.
Let's examine some key facts
Explore the following facts to understand why global animal protection is essential:
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Biodiversity Preservation: Biodiversity loss impacts the ecosystem's balance and stability.
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Climate Change Link: Climate change and animal protection are interconnected for a sustainable planet.
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Economic Impact: The lack of animal protection results in significant economic losses.
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Human Health: Animal protection is crucial for human health and well-being.
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Ecosystem Services: Animals contribute to essential ecosystem services.
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Conservation Importance: Protecting animals is vital for biodiversity, ethics and our planet's health.
Interconnected innovations and products
Josefin Liljeqvist was born from a need for new ways of communicating animal protection, especially to highlight the importance of traceability. Through thoughtful design, impactful stories, and innovative products like the world's first traceable leather footwear, we work towards redefining conscious luxury by intertwining fashion education, technology, and the arts. Your purchase supports our mission, R&D, and new products, making a real difference in our quest to improve and accelerate global animal protection.
For the survival of all life on Earth
Discover the intricate link between biodiversity loss, climate change, and animal protection.
Our business and Ecosystem of Impact are constructed to combine agriculture with fashion by utilizing interconnected traceable supply chains through our in-house innovation (Responsible Systems) to see the full impact of each product. We strive to reduce global greenhouse gas emissions by up to 8%* with this setup, as it encourages better payment for small, sustainable, and animal protection-driven farms. Today, about 70% of all meat produced (leather is a by-product of meat) comes from factory farming. Aside from the horrible conditions for the animals, it also has a brutal effect on our climate, accounting for 14.5% of global GHG emissions. These are our first two areas in the Ecosystem of Impact
Community and Design (Josefin Liljeqvist)
Vision: Redefining luxury to improve animal protection.
Mission: Crafting artistically immortal and responsible products that educate and inspire users and businesses to enhance global animal protection.
Animal Protection Traceability (Responsible Systems)
Vision: A world where the welfare of the animals controls market demand and pushes conservation and ethical innovation efforts forward.
Mission: To structure data of all the world´s animals and make it useful to improve global animal protection.
*If the industrial farming industry adopts animal ethics, emissions can be reduced by a minimum of 50%.
Ecosystem of Impact
Discover how your purchase supports the acceleration of global animal protection and why it's essential
Learn more
Discover how we work with our materials and supply chains to create products that are solution-oriented as well as beautifully crafted. Dive into our work with innovation and technology to have accountability, honesty and traceability from sourcing to second-life in our leather goods.
Sustainability
Step into the world of Josefin Liljeqvist Atelier, where art and art-infused home decor dance together to the drums of impact, artistic freedom and creativity. Shop with the knowledge that your purchase supports a greater mission.
Explore Atelier
Discover our purposeful fashion creations. Shop with the knowledge that your choice contributes to our greater mission. Your support fuels our mission, drives R&D, and introduces new products
Conscious fashion
Discover our collaborative Pick-up Places, designed to bridge the gap between the fashion and agriculture industries. We invite you to explore new sustainable coffee shops, hotels, and restaurants. Collect your products from these venues, and join a universe where fashion and agriculture unite.
Pick- up places
Meet the individuals who are driving change alongside us. Learn about our inspirational community of changemakers and their dedication to a more sustainable planet. Join us in making a positive impact.
Goodwill ambassadors
Step into the realm of animal protection traceability, where each product has a digital identifier, enabling a complete view of its value chain. Explore how we pioneer in traceability by placing animal protection at the core of our practices. Join us on this transformative journey towards a future where every product is animal protection traceable.
Traceability
Your journey doesn't end here; we invite you to delve into our initiatives, responsible fashion, transparent supply chains, and the incredible community of goodwill changemakers who are part of our mission. With each step, you'll be further immersed in our purpose-driven world, driven by a commitment to improving animal protection and fostering a brighter, more sustainable future.
in external health and climate costs are caused by the global livestock sector, per year.
$8.5 trillion
originate from factory farms. In percent that is: 99.97% of chickens, 95% of egg-laying hens, 99.9% of turkeys, 70% of cows, and 98% of pigs are held in factory farms.
90% of farm animals
emissions are directly related to animal cruelty in factory farms - showing animal welfare and climate change are interlinked.
11% of Global GHG
is the estimated global leather market value by 2030. Leather is counted as a by-product of the meat industry and, therefore lacks animal welfare and origin traceability.
$708.7 billion
is the yearly waste of cows in factory farming, the value of 75 million cows.
$112.5 billion waste
in global livestock emissions are required by 2036 to reach the Paris Agreement.
A 61% reduction
Livestock grazing and feed crops occupy ~80% of the world's agricultural land. That's roughly 3.4 billion hectares.
3,4 billion hectares
The lack of animal welfare in farms creates costs of $21 billion in (only) Foot and Mouth Diseases for cattle.
$21 billion cost
derives from intense farming.
80% of global deforestation
Financial, sustainable and ethical overview of the current lack of animal protection.
Facts from 2024 report: Still Butchering the Planet, FAO, Our World in Data, World Animal Protection.