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Animal protection is at the core of everything


At the heart of the Josefin Liljeqvist brand lies a deep love for animal protection. Our founder is constantly inspired by the natural world, and believes that we can find empathy, knowledge, and insight by observing how animals interact with each other and their surroundings. This philosophy is evident in every aspect of our brand, from our designs and impact projects to our speeches and ideas, as well as in our choice of change-makers, partners, and collaborators.

We see ourselves as a creative impact laboratory powered by purpose, using our software Responsible Systems to drive positive change. Through collaboration, transparency, and expertise, we aim to create items that can be repaired, restored, recycled, and personalized throughout their lifespan.

We believe in a compassionate and empathy-based approach to our planet and the natural world with a focus on animal protection, ideals that our business is pushing forward in its purpose to be a force of good and positive impact.

  • Artistic craftsmanship

  • Slowness

  • Refined elegance

  • Being in the now

  • Full transparency

  • Respectfulness

  • Planetary boundaries

  • Material longevity

  • Accountable technology


Re-defining quality with honesty and accountability.

At our brand, we have a deep belief in connecting consumers with nature and respecting animals by taking a slower pace and a more holistic mindset toward fashion. We are committed to providing full accountability and traceable quality at every step of the product lifecycle. We stand by the combination of innovation, impact, and honest progress. Our products are crafted by hand, with a strong sense of purpose and a foundation based on craftsmanship.

We are dedicated to creating storytelling products that are built to last, not just for now but for years to come. Our products are imperfectly perfect, embodying our commitment to responsible production, animal protection, and craftsmanship.

Practices we work with and on for minimizing impact


Frameworks and Policies

In order to drive change at scale, we need to collaborate, and that collaboration needs to be cross-sectional. Therefore, we actively participate in the creation of policies and industry frameworks aimed at moving the fashion industry (and beyond) closer to including animal protection as a key consideration when designing, sourcing, and producing.


RSiD and 3D

3D modeling prior to production allows for less waste in the first stages of the lifecycle of a product. It also allows for digital client customization.


Each design is constructed as a Digital ID, The RSiD which both prototypes and final designs receive. The RSiD is unique per design and per client which allows for a digital transfer in ownership on a re-sale market, for example


On-demand production

In general, animal-based fashion and food are driven by supply and demand, not ethics. This we are changing. Using our software, Responsible Systems, the Josefin Liljeqvist brand can create, source, and manufacture from an on-demand set-up, through a collaborative value chain. Allowing for good design, sustainable consumption, and pushing for zero waste in each step of the value chain.


Supply Chain Transparency

Data-transparent supply chains are achieved by a collaborative value chain with a top-down and bottom-up approach, building stakeholder value in each step of the value chain. We are part of solutions that can be implemented short term and are scaleable as practices and ethics in supply chains improve. Honesty is the core.


Product to Farm Traceability

Built from the perspective of animal traceability to ensure animal protection at each step in the value chain we developed our software Responsible Systems. This allows us to reverse engineer the design process so we can source directly from the farms with the best attention to animal protection and collect data in the RSiD, through the value chain. All our sourcing leads with animal protection as a key parameter and quality as the other key parameter.


Improving animal protection

Everything our brand does, from the designs, industry frameworks, traceability, and transparency, is built on the fundamental idea of improving animal welfare and supporting good farmers that choose to care for their animals. Product to Cow traceability ensures full traceability and it also contributes to each step toward the improvement of animal protection.

Building a sustainable future with animal protection and environmental responsibility

Fashioning a sustainable future requires a deep commitment to both animal protection and environmental responsibility. At our core, we believe that these two elements must go hand in hand if we are to create a truly sustainable world.

We are dedicated to using our platform to promote awareness and change within the fashion industry and beyond and to inspire others to join us in our mission. We understand the power of collaboration and are constantly seeking out new partnerships and alliances to help us drive positive change.

We take pride in the strides we've already made in terms of product innovation, technical advancements, and framework development. However, we recognize that there is still much more work to be done, and we are more than willing to embrace the challenge.

Ecosystem of Impact, our Holistic Model for global animal protection

Our impact for animal protection: Josefin Liljeqvist's holistic model for a better future within the decade of action.

Josefin Liljeqvist_Andrew&Josefin 6106_sRGB_8bit_3000px.jpg

Our commitment to responsible fashion and home decor

Innovative, slow and traceable design practices for a living planet.

We are everything but perfect

Remember when you were a kid and had your nice bicycle? You had not yet mastered it, but still you tried. You were fearless. Without knowing the end result and the bruised knee it might bring, you saw the beauty in trying something new. As we grow older, time and our experiences sometimes stop us when new situations present themselves. Sometimes we see them as interesting things that will make us grow, and sometimes as obstacles instead of possibilities for new stories.

That bruised knee carries as much story as the leather in your footwear. Happiness, sadness, fear, and love are all part of the story. However, even today, it is difficult to understand the relationship between the cow, the stories it comes with, the leather, and the final footwear, because there is a focus on margins rather than the stories themselves.

At Josefin Liljeqvist, when choosing leather, partnerships, and collaborations, we focus on the stories. We look beyond the surface, as today, the base in pricing and quality approval. Looking at the surface should be just another parameter, not the basis of our entire judgment. To ensure a well-lived life, each piece of leather selected comes from KRAV or Eco-certified farms within Sweden, being handpicked, and we have personally met the owners of each farm connected to the brand. Our first model, Andrew, has a wide variety of leather qualities, including what is globally known as both "the best" and "the worst" leather. All leather is of the same quality approval towards the cow, to keep full responsibility and transparency.

In conclusion, we need to learn how to walk before we can ride a bike. The stories that come with all things are what makes them beautiful. We need to look beyond the surface and obvious obstacles and further into what is truly important.

Welcome to a brand that cares for who you are, not how you look. We believe in keeping everything but perfect, where all stories matter.

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