top of page

A catalyst of change

At Josefin Liljeqvist, we've woven a story that marries the realms of fashion, technology, and artistic freedom with an unwavering dedication to animal protection. Our namesake brand is more than just fashion; it's a commitment to a transparent supply chain and thoughtful designs, where every step is taken to ensure animal protection practices. We don't just create fashion; we craft art, home interior, and innovative fashion-tech products (for our brand and beyond), all rooted in traceability, creativity, and a profound sense of purpose.

While advocating for the improvement of animal protection - globally using the fashion industry as a catalyst for this change. 

Mission & Vision

Our Mission

To build and craft artistically immortal and responsible products that educate and inspire consumers as well as other businesses to improve global animal protection.

Our Vision

To improve global animal protection through traceability and education about the importance of animal welfare, in order to achieve a unified and sustainable planet and ecosystem. We aim to make animal protection an integral part of the sustainability conversation by leveraging the fashion industry, thereby creating a better future for animals, humans, and nature.

Meet the founder

At the age of 11, Josefin began her journey in animal advocacy. She's an artist, footwear, and fashion designer who started working with footwear in her family's shoe boutique in Uppsala, Sweden, at the age of 16. Since late 2015, she has been dedicated to animal protection and raising awareness using the fashion industry as a catalyst. Her namesake brand combines creativity, technology, craftsmanship, and animal protection traceability, challenging traditional norms. Josefin founded her company to address the lack of animal welfare focus in global sustainability goals after her experiences as a public fundraiser for WWF, where she was repeatedly told by passers-by on the street that 'animals are not important for the world.'

Founder Josefin Liljeqvist as a fundraiser for WWF

Responsible Systems

The challenge we need to solve is significant: Protecting animals and climate. Restoring biodiversity. All while giving brands tools and systems that allow for the most beautiful creations in a responsible way. That’s Responsible Systems. Technological innovations that allow the transformation of the entire fashion industry towards more animal protection, climate stabilization, and traceability.


Responsible Systems function across three key domains: 1. design evolution, 2. supply chain and sourcing, and 3. product IDs. Their purpose? To safeguard animal protection, tracing the journey from a new design's first strokes to the moment our clients hold a ready creation, all underpinned by a traceable supply chain and digital ID.

A purpose-driven movement

We're not just another luxury brand. We're a movement committed to global animal protection, using the fashion industry to drive positive change.

In our pursuit of this mission, we've created an innovative ecosystem that spans everything we do. Our namesake brand, a blend of fashion, technology, and creativity, brings together a community united by a shared purpose. This dedication extends to our art and home collections under Josefin Liljeqvist Atelier. Behind the scenes, Responsible Systems empowers us with the technology to ensure that every step in our design and production process considers animal protection.

Our approach isn't just about luxury; it's a deliberate effort to impact the entire industry. Together, we aim for a world where every product is made with a clear understanding of its impact on animal protection.

Discover what’s beyond.

Bunny served teat in A seat at the Table.JPG

Our story & Mission

Conscious luxury with purpose – on a mission to improve global animal protection.

Manta Ray

Join our advocacy movement

Be a voice for the improvement of animal protection - Take action using petitions

Join us

We believe in a compassionate and empathy-based approach to our planet and the natural world with a focus on animal protection. Discover our values, using the alphabet A-Z.

Our values A-Z

We've carefully structured an 'Ecosystem of Impact' that encompasses our commitment to artistic freedom, animal protection, and honesty. With each purchase, you become an integral part of this movement, accelerating animal protection on a global scale. Explore now to see how your support creates a meaningful impact.

Ecosystem of Impact

Explore our commitment to sustainability, where we're dedicated to creating a brighter future for the planet. Learn more about our eco-friendly practices and how we're making a positive difference for both humans and animals.

Sustainability practices

Meet the individuals driving change alongside us. Get to know our community of changemakers and their unwavering dedication to positive impact in the fashion industry and beond. Join us in making a lasting impact

Meet our changemakers

Dive into our conscious fashion collections, where style meets sustainability. Explore products designed to last and for postive impact.

Shop fashion for impact

We believe that each purchase from us is more than just a product; it's a powerful contribution to our larger mission of improving global animal protection.

bottom of page